» The search engine marketing dictionary

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W

 
Wales, Jimmy » Return to site
Co-founder of the popular Wikipedia.

Weblog (see Blog)

Whois » Return to site
Each domain has an owner of record. Ownership data is stored in the Whois record for that domain.

Some domain registrars also allow you to hide the ownership data of your sites. Many large scale spammers use fake Whois data.

See also:

White Hat SEO » Return to site
Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques. The search guidelines are not a static set of rules, and things that may be considered legitimate one day may be considered deceptive the next.

Search engines are not without flaws in their business models, but there is nothing immoral or illegal about testing search algorithms to understand how search engines work.

People who have extensively tested search algorithms are probably more competent and more knowledgeable search marketers than those who give themselves the arbitrary label of white hat SEOs while calling others black hat SEOs.

When making large investments in processes that are not entirely clear trust is important. Rather than looking for reasons to not work with an SEO it is best to look for signs of trust in a person you would like to work with.

Wiki » Return to site
Software which allows information to be published using collaborative editing.
Wikipedia » Return to site
Free online collaborative encyclopedia using wiki software.

See also:

Wordnet » Return to site
A lexical database of English words which can be used to help search engines understand word relationships.
Wordpress » Return to site
Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution.

If you are serious about building a brand or making money online you should publish your content to your own domain because it can be hard to reclaim a website's link equity and age related trust if you have built years of link equity into a subdomain on someone else's website.

Wordtracker » Return to site
Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile.

 

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