» The search engine marketing dictionary

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

 

V

Vector Space Model (see Term Vector Database)

Vertical Search » Return to site
A search service which is focused on a particular field, a particular type of information, or a particular information format.

For example, Business.com would be a B2B vertical search engine, and YouTube would be a video based vertical search engine.

Viral Marketing » Return to site
Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels.

Many social news sites and social bookmarking sites also lead to secondary citations.

Virtual Domain » Return to site
Website hosted on a virtual server.
Virtual Server » Return to site
A server which allows multiple top level domains to be hosted from a single computer.

Using a virtual server can save money for smaller applications, but dedicated hosting should be used for large commercial platforms. Most domains are hosted on virtual servers, but using a dedicated server on your most important domains should add server reliability, and could be seen as a sign of quality. Dedicated servers usually run from £100 to £500 a month. Virtual servers typically run from £30 to £50 per month.

 

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