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Unethical SEO
Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical. SEO services are generally neither ethical or unethical. They are either effective or ineffective.
SEO is an inherently risky business, but any quality SEO service provider should make clients aware of potential risks and rewards of different recommended techniques.
Update » Return to site
Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are continuously updating both their relevancy algorithms and search index.
URL » Return to site
Uniform Resource Locator is the unique address of any web document.
URL Rewrite » Return to site
A technique used to help make URLs more unique and descriptive to help facilitate better sitewide indexing by major search engines.
See also:
- Apache Module mod_rewrite - Apache module used to rewrite URLs on sites hosted on an Apache server.
- ISAPI Rewrite - software to rewrite URLs on sites hosted on a Microsoft Internet Information Server.
Usability » Return to site
How easy it is for customers to perform the desired actions.
The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates.
Usage Data » Return to site
Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search queries may be seen by some search engines as a sign of quality. Some search engines may
Usenet » Return to site
A search service which is focused on a particular field, a particular type of information, or a particular information format.
See also:
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