» The search engine marketing dictionary
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Natural Link (see Editorial Link)
Natrual Search (see Organic Search Results)
It is best to use regular HTML navigation rather than coding your navigation in JavaScript, Flash, or some other type of navigation which search engines may not be able to easily index.
Search is a broad field, but as you drill down each niche consists of many smaller niches. An example of drilling down to a niche market
- search
- search marketing, privacy considerations, legal issues, history of, future of, different types of vertical search, etc.
- search engine optimization, search engine advertising
- link building, keyword research, reputation monitoring and management, viral marketing, SEO copywriting, Google AdWords, information architecture, etc.
Generally it is easier to compete in small, new, or underdeveloped niches than trying to dominate large verticals. As your brand and authority grow you can go after bigger markets.
The code to use nofollow on a link appears like
<a href="http://wwwbm-media.co.uk.com" rel="nofollow">anchor text </a>Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page. This code would look like this
<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
Google's Matt Cutts also pushes webmasters to use nofollow on any paid links, but since Google is the world's largest link broker, their advice on how other people should buy or sell links should be taken with a grain of salt. Please note that it is generally not advised to practice link hoarding as that may look quite unnatural. Outbound links may also boost your relevancy scores in some search engines.
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