» The search engine marketing dictionary
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- Malda, Rob » Return to site
- Founder of Slashdot.org, a popular editorially driven technology news forum.
- Manual Review » Return to site
- All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link growth patterns may also flag sites for manual review.
- Google Image Labeler - example of how humans can be used to review content
- Mechanical Turk » Return to site
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Amazon.com program which allows you to hire humans to perform easy tasks that computers are bad at.
See also:
- Mechanical Turk
- Google Image Labeler - image labeling game
- Human Computation Speech Video at Google
- Meme » Return to site
- Richard Dawkins defines a meme as "a unit of cultural transmission, or a unit of imitation." Many people use the word meme to refer to self spreading or viral ideas.
- Techmeme - meme tracker which shows technology ideas that are currently spreading on popular technology blogs
- Meta Description » Return to site
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The meta description tag is typically a sentence or two of content which describes the content of the page.
A good meta description tag should:
- be relevant and unique to the page;
- reinforce the page title; and
- focus on including offers and secondary keywords and phrases to help add context to the page title.
Relevant meta description tags may appear in search results as part of the page description below the page title.
The code for a meta description tag looks like this
<meta name="Description" content="Your meta description here. " / >
- Meta Keywords » Return to site
- The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting.
The code for a meta keyword tag looks like this
<meta name="Keywords" content="keyword phrase, another keyword, yep another, maybe one more ">
Many people spammed meta keyword tags and searchers typically never see the tag, so most search engines do not place much (if any) weight on it. Many SEO professionals no longer use meta keywords tags.
- Meta Refresh » Return to site
- A meta tag used to make a browser refresh to another URL location.
A meta refresh looks like this
<meta http-equiv="refresh" content="10;url=http://www.site.com/folder/page.htm">
Generally in most cases it is preferred to use a 301 or 302 redirect over a meta refresh.
- Meta Search » Return to site
- A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set.
- Meta Tags » Return to site
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People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these.
- The page title is highly important.
- The meta description tag is somewhat important.
- The meta keywords tag is not that important.
- Microsoft » Return to site
- Maker of the popular Windows operating system and Internet Explorer browser.
- Mindshare » Return to site
- A measure of the amount of people who think of you or your product when thinking of products in your category.
Sites with strong mindshare, top rankings, or a strong memorable brand are far more likely to be linked at than sites which are less memorable and have less search exposure. The link quality of mindshare related links most likely exceeds the quality of the average link on the web. If you sell non-commodities, personal recommendations also typically carry far greater weight than search rankings alone.
- Mirror Site » Return to site
- Site which mirrors (or duplicates) the contents of another website.
Generally search engines prefer not to index duplicate content. The one exception to this is that if you are a hosting company it might make sense to offer free hosting or a free mirror site to a popular open source software site to build significant link equity.
- Movable Type » Return to site
- For sale blogging software which allows you to host a blog on your website.
Movable Type is typically much harder to install than Wordpress is.
- MSN Search » Return to site
- Search engine built by Microsoft. MSN is the default search provider in Internet Explorer.
- Multi Dimensional Scaling » Return to site
- The process of taking shapshots of documents in a database to discover topical clusters through the use of latent semantic indexing. Multi dimensional scaling is more efficient than singular vector decomposition since only a rough approximation of relevance is necessary when combined with other ranking criteria.
- MySpace » Return to site
- One of the most popular social networking sites, largely revolving around connecting musicians to fans and having an easy to use blogging platform.
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