A dictionary of search engine marketing terms

Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a single H1 element on each page, and may want to use multiple other heading elements to structure a document. An H1 element source would look like:

<h1>Your Topic</h1>

Heading elements may be styled using CSS. Many content management systems place the same content in the main page heading and the page title, although in many cases it may be preferential to mix them up if possible.

See also:

W3C: Headings

The title of an article or story.

While some sites may get away with it for a while, generally the risk to reward ratio is inadequate for most legitimate sites to consider using hidden text.

As far as SEO goes, a home page is typically going to be one of the easier pages to rank for some of your more competitive terms, largely because it is easy to build links at a home page. You should ensure your homepage stays focused and reinforces your brand though, and do not assume that most of your visitors will come to your site via the home page. If your site is well structured many pages on your site will likely be far more popular and rank better than your home page for relevant queries.

Host (see Server)

As a note of caution, make sure you copy your current .htaccess file before editing it, and do not edit it on a site that you can't afford to have go down unless you know what you are doing.

Some newer web pages are also formatted in XHTML.

See also:

W3C: HTML Home Page

Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub sites. A topical hub is a page which references many authorities.