Website hosting services in Hastings, East Sussex.

Search engines may also determine what a document is about and how much they trust a domain based on aggregate usage data. Many brand related search queries is a strong signal of quality.

Also known as:

• Search Marketing

SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing.

There are two main ways to write titles and be SEO friendly

1. Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site.
2. Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles.

Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per month.

Server logs typically do not show as much data and are not as user friendly as analytics software. Not all hosts provide server logs.

Important steps:

• Stemming: taking in account for various forms of a word on a page
• Local Weighting: increasing the relevance of a given document based on the frequency a term appears in the document
• Global Weighting: increasing the relevance of terms which appear in a small number of pages as they are more likely to be on topic than words that appear in most all documents.
• Normalization: penalizing long copy and rewarding short copy to allow them fair distribution in results. a good way of looking at this is like standardizing things to a scale of 100.

Multi dimensional scaling is more efficient than singular value decomposition because it requires exceptionally less computation. When combined with other ranking factors only a rough approximation of relevance is necessary.

Tips:

• On large websites the on page navigation should help search engines find all applicable web pages.
• On large websites it does not make sense to list every page on the site map, just the most important pages.
• Site maps can be used to help redistribute internal link authority toward important pages or sections, or sections of your site that are seasonally important.
• Site maps can use slightly different or more descriptive anchor text than other portions of your site to help search engines understand what your pages are about.
• Site maps should be created such that they are useful to humans, not just search engines.

See also:

• Slashdot.org

Snippit (see Description)

See also:

• Del.icio.us - social bookmarking program
• Digg - social news site

Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines which determine what marketing techniques are acceptable at any given time. Typically search engines try hard not to flag false positives as spam, so most algorithms are quite lenient, as long as you do not build lots of low quality links, host large quantities of duplicate content, or perform other actions that are considered widely outside of relevancy guidelines. If your site is banned from a search engine you may request reinclusion after fixing the problem.

See also:

• Google Webmaster Guidelines
• Microsoft Live Search: Guidelines for successful indexing
• Yahoo! Search Content Quality Guidelines

Many non-traditional search companies have different spiders which perform other applications. For example, TurnItInBot searches for plagiarism. Spiders should obey the robots.txt protocol.

Make sure your home page has relevant content on it if possible.

See also:

• Squidoo.com

To use a server side include you have to follow one of the conditions:

• end file names in a .shtml or .shtm extension
• use PHP or some other language which makes it easy to include files via that programming language
• change your .htaccess file to make .html or .htm files be processed as though they were .shtml files.

The code to create a server side include looks like this:

<!--#include virtual="/includes/filename.html" -->

Many static sites do well, but the reasons fresh content works great for SEO are:

• If you keep building content every day you eventually build a huge archive of content
• By frequently updating your content you keep building mindshare, brand equity, and give people fresh content worth linking at

It is both fine and natural to use stop words in your page content. The reason stop words are ignored when people search is that the words are so common that they offer little to no discrimination value.

Some topical or vertical search systems will require submission, but you should not need to submit your site to large scale search engine.