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Ontology » Return to site
In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual schema about a domain. An ontology is typically a hierarchical data structure containing all the relevant entities and their relationships and rules within that domain.
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Open Directory Project, The (see DMOZ)
Open Source » Return to site
Software which is distributed with its source code such that developers can modify it as they see fit.
On the web open source is a great strategy for quickly building immense exposure and mindshare.
Opera » Return to site
A fast standards based web browser.
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Organic Search Results » Return to site
Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are organized by relevancy, which is largely determined based on linkage data, page content, usage data, and historical domain and trust related data.
Most clicks on search results are on the organic search results. Some studies have shown that 60 to 80% + of clicks are on the organic search results.
Outbound Link » Return to site
A link from one website pointing at another external website.
Some webmasters believe in link hoarding, but linking out to useful relevant related documents is an easy way to help search engines understand what your website is about. If you reference other resources it also helps you build credibility and leverage the work of others without having to do everything yourself. Some webmasters track where their traffic comes from, so if you link to related websites they may be more likely to link back to your site.
Live Search: LinkFromDomain:bm-media.co.uk - shows pages that our site links at.
Overture » Return to site
The company which pioneered search marketing by selling targeted searches on a pay per click basis. Originally named GoTo, they were eventually bought out by Yahoo!
Overture Keyword Selector Tool » Return to site
Popular keyword research tool, based largely on Yahoo! search statistics. Heavily skewed toward commercially oriented searches, also combines singular and plural versions of a keyword into a single version.
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